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asthetic
I used warm & cold complementary colors to contrast the background.
The imagery is whimsical & celestial.
goals
Establish a distict brand image that emulates Nicole's whimical energy while also showcasing her talents
audience
The target audience is parents, people in the educational sphere, and artistic types who love to read literature
Tools
The website is content-dense so I made illlistrations with Procreate to break it up and maintain the personal brand image
poet-academic coach-teacher
Nicole published her first book, having whiteness the illusion, and wanted to establish personal branding before the book was released
typography
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1/5
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spinnaker
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Aa
Palatino Linotype
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color pallet
illistrations
book cover
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