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design strategy
asthetic
natural
exquisite
artistic
artisonal
goals
Design artful packaging that reflects the artisanal nature of the brand
audience
an upper-middle-class bon vivant who loves to treat themselves to the finer things
Tools
an upper-middle-class bon vivant who loves to treat themselves to the finer things.
venders
Whole Foods
Trader Joe's
Wegmans
Erewhon
color pallet
Aa
FUTURA
ABCSEFGHIJKLMNOPQRSTUVWXYZ
abcsefghijklmnopqrstuvwxyz
12345
The bold angular typeface pairs nicely with the round handwritten logo
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