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design strategy 

asthetic

natural

exquisite

artistic

artisonal

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goals

Design artful packaging that reflects the artisanal nature of the brand

audience

an upper-middle-class bon vivant who loves to treat themselves to the finer things

Image by Kseniya Lapteva

Tools

an upper-middle-class bon vivant who loves to treat themselves to the finer things.

venders

Whole Foods

Trader Joe's

Wegmans

Erewhon

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color pallet   

Aa

FUTURA
ABCSEFGHIJKLMNOPQRSTUVWXYZ
abcsefghijklmnopqrstuvwxyz
12345

The bold angular typeface pairs nicely with the round handwritten logo 

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