design strategy

asthetic

natural

exquisite

artistic

artisonal

Design artful packaging that reflects the artisanal nature of the brand

an upper-middle-class bon vivant who loves to treat themselves to the finer things

an upper-middle-class bon vivant who loves to treat themselves to the finer things.

Whole Foods

Trader Joe's

Wegmans

Erewhon

The bold angular typeface pairs nicely with the round handwritten logo

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